In the latest concerted effort to brainwash kids on the topics of systemic racism and implicit bias, Cartoon Network launched a confusing and contradictory PSA, urging kids to be “anti-racist” by paying attention to people’s skin color.
The two-minute-long PSA, from “Steven Universe” creator Rebecca Sugar and Ian Jones-Quartey, was posted to YouTube on Tuesday, the Daily Caller reports.
“It’s important to SEE people in all their beautiful COLORS. When you see color and the unique experiences that come from it, you can recognize the role racism plays in our culture AND appreciate everyone and their diversity,” the clip’s description read.
The ad features three characters: one black, one white and one purple alien.
The three start off by singing, “colorblindness is our game because everyone’s the same. Everybody join our circle, doesn’t matter if you’re white, black or purple.”
“Hold up a minute here, who wrote this?” the Alien interrupts. “I think it kind of does matter that I’m purple. I mean,, I’m purple because I’m literally an alien.”
“Well I’m not an alien, but it definitely matters to me that I’m black,” the black character says.
“Yeah, it makes a difference that I’m white,” the white character replies. “I know the two of us get treated very differently.”
“My experience with anti-black racism is really specific. Other people of color experience other forms of racism too. But you won’t see any of that if you don’t see color,” the black character says.
“So this entire public service announcement could be a ploy to avoid talking about racism altogether,” the alien says. “Hey, could we get a rewrite where we appreciate each other without erasing what makes each of us different?”
A graphic then appears to conclude the PSA: “See color. Be anti-racist.”
This is the third of a four-part series from the network designed to “provide kids and families with productive ways to disrupt common narratives about racism, per the Daily Caller.
While this advertisement was meant to teach kids how to be anti-racist, it completely dropped the ball. Telling kids to see color ultimately promotes a divide, while enabling inequality and radical racial identity politics.