Diddy Writes Letter To Corporate America ‘If You Love Us, Pay Us.’

On Thursday, rapper and entrepreneur Sean Combs, as he closed in on the billionaire title, wrote a letter to Corporate America titled “If You Love Us, Pay Us.”

“When confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, REVOLT, as an example of the Black-owned media it supports,” Combs wrote. “While REVOLT does receive advertising revenue from GM, our relationship is not an example of success. Instead, REVOLT, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community.”

“Exposing GM’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way GM and many other advertisers have always treated us,” he continued, not mentioning that General Motors announced a few days prior they would double their allocation of ad-spending on black-owned media to 4% by 2022, and doubled again to 8% by 2025.

“It’s disrespectful that the same community that represents 14% of the population and spends over $1.4 trillion annually is still the most economically undervalued and underserved at every level. To repeat, $1.4 TRILLION ANNUALLY! The Almighty Black Dollar!” Combs claimed, U.S. consumer spending totaled $14.5 trillion in 2019.

We’re done letting corporations manipulate our culture into believing incremental progress is acceptable action.

IF YOU LOVE US, PAY US.

Here’s my letter to corporate America.https://t.co/zm0zNtaX7p

— LOVE (@Diddy) April 8, 2021

“If the Black community represents 15% of your revenue, Black-owned media should receive at least 15% of the advertising spend,” Combs wrote, advocating for GM to violate the Civil Rights Act of 1964 by discriminating based on race.

Combs concluded the letter with, “If you love us, pay us! Not a token investment. Not a charity check or donation. The time is now! Radical change is the only option. You’re either with us or you are on the other side.”