Nation
Goya Foods names AOC ‘Employee of the Month’ after her boycott spiked sales
But, instead of punishing the company through commercial withdrawal, AOC’s boycott ultimately led to a massive spike in sales.
Back in July, AOC called for a boycott of Goya products because the company’s CEO, Bob Unanue, supported President Trump.
But, instead of punishing the company through commercial withdrawal, AOC’s boycott ultimately led to a massive spike in sales.
To thank her, the company named her “Employee of the Month” on Monday.
“When she boycotted us, our sales actually increased 1,000%,” Unanue said on the Michael Berry Show. “So we gave her an honorary, we never were able to hand it to her, but she got employee of the month for bringing attention to Goya and our adobo.”
He noted that the boycott allowed Goya to reach “so many new people” while maintaining its base.
AOC’s boycott came after Unanue declared – at a White House event – that the United States was “blessed” to have “a leader like President Trump who is a builder.”
In response, she tweeted: “Oh look, it’s the sound of me Googling ‘how to make your own adobo.’”
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
President Trump showed his support for the brand in a tweet shortly after.
https://twitter.com/realdonaldtrump/status/1281731565278515202?s=10
Unanue told Berry that it was fascinating to see AOC as one of the first people to boycott Goya and “go against her own people,” adding that she is “naive” when it comes to her support of policies like the Green New Deal.
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