Political correctness and cancel culture strikes again, and this time it’s in the toy industry. One of the most famous and well-known toys, “Mr. Potato Head” will soon simply just be “Potato Head.” As part of the toy company Hasbro’s rebranding being released this fall, the “new Potato Head playset” will “let kids create their own type of families including two moms or two dads.”
In a comical defense of the situation, editor in chief of the toy review site The Toy Insider Ali Mierzejewski said, “it’s a potato…But kids like to see themselves in the toys they are playing with.” Mierzejewski hopes dropping the “Mr.” from its name will encourage other companies to stop assigning genders to its toys. “It’s setting a new standard,” said Mierzejewski.
If a child saw themselves in a potato, there may be deeper issues. Nonetheless, “many toymakers have been updating their classic brands in recent years, hoping to relate to today’s kids and reflect more modern families” reports the Associated Press.
“GLAAD, an LGBTQ advocacy group, applauded the genderless toy potato” reports AP. “A genderless toy potato” most certainly is not a sentence we could have ever thought we would be writing about, but here we are. “Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” said Rich Ferraro, GLAAD’s chief communications officer, in a statement.
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